Monday, April 30, 2007
UPDATE: From Scott Fybush's excellent wrapup of WJIB's fundraiser in his N.E.R.W., I learned that WJIB received over 2400 donations ranging from $5 to two $1000 checks. That's important...there's an axiom of sorts that 10% of any station's listeners are also paying donors. There's also some (older) evidence that it's more like 33% but either way it means that WJIB's regular listenership is between 8,000 and 24,000 people. I hate to sound like a broken record, but given WJIB's tiny broadcast signal (and no webcast) that's an amazing accomplishment. Even though WJIB is a commercial outlet, it's programmed not unlike a public radio station...so non-commercial (public and college) radio stations really should learn why WJIB works and see what lessons they can apply to their own operations.