I've been seeing this ad for Reebok a lot lately, and considering that it's got 20 NFL players in it (and how much these guys get paid to appear in an ad) I'm sure I'll be seeing it a lot more. The first time I saw it I was just completely stunned. Not in a bad way, not at all. It was just such a giant non-sequitur, and yet...it was just weird enough that it works. Actually, it works really well.
It helps that the music, Train Song by Vashti Bunyan, is just a perfect choice. Haunting yet hummable. Plus, you know, I'm just a disgustingly huge Patriots fan and my boys are indeed featured prominently. Not as prominently as those blankety-blank Giants, but I suppose that's understandable.
Check it out:
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